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By Helen Williamson Aromatherapy Essential Oils have proved to be very powerful in relieving many common and annoying ailments and are most definitely recommended as a more natural way to maintain good health than the modern-day drug therapy that is commonly practiced and grossly overused by our health professionals. However, the exciting thing about Aromatherapy and the use of Essential Oils is that they can easily bring about that Feel Good factor at any time throughout your day Morning If you feel dull and lethargic a Rosemary bath will stimulate the nervous system and clear the head. 10-15 minutes in the bath is long enough to feel the benefits. Add 5 drops to a warm bath and, mix thoroughly before getting in. If your skin is sensitive always dilute the essential oil in a carrier oil before adding to the water. (More information at Aromatherapy Home Course) If you don’t have time for a bath in the morning just put two or three drops of Rosemary or Lemongrass into the washhand basin full of hot water, – lean over and inhale the vapour for a few minutes and you will feel wide awake and ready to go! At Work Offices and workplaces can often be very stuffy and can contribute to a lack of efficiency as the day wears on. Fresh air is what is needed and if you can’t go out for a walk or even open the windows you can still freshen the atmosphere by using essential oils. Use either in an air-spray (as explained in our newsletter and eBooks) or by adding a few drops of oil to a tissue or ball of cotton wool. Light citrusy oils like – Bergamot; Lemon; Orange; Rosewood or Lemongrass, not only scent the atmosphere but bring a freshness and clarity and , because all essential oils have antiseptic properties, will also offer you some degree of protection from the various airborne bacteria which surround us. If you’re suffering from mental fatigue, Basil oil stimulates the brain and is great to refresh your mental powers during a demanding day at your workplace or during examination swatting. It is also ideal for any long-distance driving you may have to do, or generally for anyone who has to concentrate for long periods of time. Basil oil is very strong and simply smelling the vapour of 1 drop on a tissue is sufficient to stimulate the grey matter. Arriving Back Home When you realise that every part of your body has a reflex point on the foot, you will understand how, on reaching home, you can revive quite quickly by having a footbath. Just 5 – 10 minutes with your feet in a bowl of water to which you have added 5 drops of either Peppermint, Lavender or Rosemary and then gently massaging your feet will work wonders. To Revitalise Before a Night Out Run a bath and add either Rosemary and Rosewood, or Rosemary and Bergamot, or Rosewood and Bergamot, or Ylang-Ylang and Clary Sage (6 drops in total to a bath or dilute first in a carrier oil or a little milk). Any of these combinations will uplift and energise you before going out. And So To Bed A bath using Geranium and Lavender will help to reduce tension and prepare you for sleep. If you are having trouble falling off to sleep place 1-2 drops of Lavender or Marjoram oil on a tissue near your pillow. I hope this article has given you a real idea of the powerful benefits of Aromatherapy and the use of essential oils. However, if you wish to learn more about this ancient and powerful art, then you can visit: Health & Vitality – where youll find more articles, hints, tips and advice. Discover more about the powerful and often controversial uses and effects of Aromatherapy at: Aromatherapy Benefits – Get your Free Aromatherapy Tips and Free Health & Vitality Newsletter- Visit Today Article Source: http://EzineArticles.com/?expert=Helen_Williamson http://EzineArticles.com/?Aromatherapy-Essential-Oils-To-help-You-Through-The-Day&id=497243 personal loan repayment calculator australia independent payday loan providers paycheck felt when told his boss to take his job and shove it lyrics hard money home loans arizona

By Diana Ketchen Eating and living healthfully, of course, involves more than just counting calories, carbohydrates, proteins, and fats. An active lifestyle is an essential component to a good diet. But just what is a good diet? A diet that promotes good health is, first of all, a diet you can live with. It is relatively low in fats (particularly saturated fats), low in cholesterol, moderate to low in simple sugars, high in complex carbohydrates and fiber, and adequate in water, vitamins, and minerals. The caloric content of a good diet is enough to allow you to maintain a regular exercise program in addition to providing for daily activities. As much as possible, naturally occurring foods are chosen over processed foods. A healthy diet includes a variety of foods, and few foods are banned or off limits. The hallmark of a good diet is moderation. This means keeping food portions moderate, forgoing second helpings, minimizing inappropriate snacking, and not overdoing consumption of alcohol, sodium, salt, and caffeine. Moderation means now and then allowing yourself a little bit of the less healthful things you like to eat and most of the time making healthy choices. When you are about to make a food choice, ask yourself Is this good for me? If it is a healthy choice, allow yourself to enjoy it. If it is less than healthy, eat a smaller portion. Next time, make the healthier choice. For those wishing to pursue a non-diet option, learning to eat in moderation is a good choice. Learning to eat in moderation is important for lifelong success with weight control. Diets that severely restrict calories to less than 800 to 1000 calories per day affect metabolism. When you go on a very low calorie diet, your body doesnt know you want to be a size 8. It reacts as if you are about to starve to death; so it does what it can to preserve life. The body responds to severe caloric restriction by decreasing the rate at which it burns calories. This decrease in metabolism can be as high as 30 percent, and the effect can begin within twenty-four to forty-eight hours of starting this kind of diet. Even if you lose weight on a very low calorie diet, when you go off it you can regain weight rapidly if you increase your caloric intake too quickly. Although metabolism is believed to rebound, it takes time for this to happen, making you more vulnerable to regaining the weight you have lost. The best way to lose weight is to combine moderate caloric restriction with regular exercise. But just what is moderate caloric restriction? A good guideline for most people is to reduce caloric intake by about 300 calories a day and increase energy expenditure by 200 to 300 calories per day. The actual daily caloric intake level that will produce a weight loss for you depends on your metabolism, your level of exercise, and how much weight you need to lose. Diana is a Natural Health Consultant and weight Management Specialist. Through her personal experiences with issues such as weight loss, depression, perimenopause, pms, colon cleansing, acne, and other common ailments she started her own website called Natural Health and Herbal Remedies. Article Source: http://EzineArticles.com/?expert=Diana_Ketchen http://EzineArticles.com/?Why-Use-a-Weight-Management-Program?&id=160056 houston car company loan online bad credit car loan the dalles when buyer does not get loan commitment does seller keep earnest money pay day loans nampa idaho

By Addie Cusimano In the teaching of education courses at the college level, it is common to discuss the various modes of learning and to emphasize the premise that we all learn differently. When there is a case study of a student discussed that involves a diagnostic evaluation determining the learning mode of the student, it is common practice to recommend instruction that teaches to the strength of the student. Therefore, if a student is diagnosed as having a serious weakness in the visual areas, such as visual perception or visual memory, it is recommended that the educator uses an auditory mode of presentation. If the students weakness is in the auditory mode, the teacher is encouraged to use a visual mode of presentation. There are, however, two questions that arise from this teaching recommendation. 1. Exactly how does a classroom teacher who is working with fifteen to thirty students realistically present instruction using one mode for one student and another mode for another student when he or she has a limited amount of time to cover the required curriculum to the entire class? 2. Is the teacher truly meeting the needs of these students by teaching to their strengths? Or is the teacher creating a situation whereby compensations are being made for the students while their weaknesses are being ignored? Take the case of Ryan, an eighth grade student who consistently displayed very poor spelling skills. While Ryans overall grades were good, for years his teachers had overlooked his inability to spell even basic words because the overall content of his work was very good. Ryans parents, however, were very disturbed by the fact that he could not write them a simple note without misspelling common words. They knew he was headed for college and were embarrassed for him. A diagnostic evaluation was made of Ryans reading, spelling and learning skills. The results indicated that while his reading skills were highly developed overall, he needed remediation for the development of a good understanding of syllabication and, in particular, the spelling of common syllables. Most importantly, Ryans visual memory letter span was very weak. While he had read the word were thousands of times, he often misspelled the word, spelling it phonetically as wir or wer simply because he could not visualize the appearance of the word when he needed to spell it. Working with Ryan to increase his understanding of the spelling of syllables and his ability to visually recall words using Achieve: A Visual Memory Program, a program that developmentally expands a students ability to spell words, Ryan was able to develop his visual mode of learning so that he no longer was faced with this embarrassing problem. Ryan went on to college with good spelling skills, and is now an engineer for a prominent company in New York State. Instead of teaching to students strengths, we should be instructing our teachers to develop the learning skill weaknesses of our students. When you consider that a learning disabled student is one with an average to superior IQ but one who generally has very serious learning skill deficiencies in both the visual and auditory learning modes, it is obvious that he is not going to learn as the average child learns. However, case studies have proven that if we address the weak learning skill areas and develop these skills, learning disabled students learn just like any other student! Take the case of Jamie, a seven year old learning disabled child who also had AD/HD. As with most ADD or ADHD children, he had seriously weak listening skills. However, his visual and auditory skills were interfering seriously with his ability to learn. With a concentrated program for the development of Jamies visual and auditory perception and memory skills, along with his basic skills, Jamie was able to overcome his disability and learn so well that by the time he was in sixth grade, he was at the top of his class. Since most learning disabled students are seriously weak in both the visual and auditory skill areas, teaching to the stronger of the two does not solve the problem because these student are not able to learn well from either one of these mode. Therefore, developing both the visual and auditory skills of these students is the only way to set them up for learning like the average child. One of the most important aspects of the success of the No Child Left Behind Act lies in the inclusion of basic learning skills within our teaching training programs, and an emphasis on developing students weak modes of learning. It lies in teacher training programs that emphasize the development of both the visual and auditory modes for all students, learning disabled to gifted. Then and only then, will we be truly addressing the needs of our students. Addie Cusimano, MEd, an educational therapist who has worked as a classroom teacher, reading specialist, diagnostician, clinician and researcher, specializing in working with learning disabled children for over thirty years. She is the author of Learning Disabilities: There is a Cure published by Achieve Publications http://www.achievepublications.com. Article Source: http://EzineArticles.com/?expert=Addie_Cusimano http://EzineArticles.com/?Teacher-Training-and-the-Inclusion-of-Learning-Skills-as-a-Solution-to-No-Child-Left-Behind&id=243704 personal loan with poor credit small personal loans for people with bad credit hard money personal loan lenders in los angeles hard money lender for oil and gas deed

By Steve Valentino Noni fruit must be harvested when ripe. Ripe noni fruit contains polysaccharides, fatty acids, and protein compounds responsible for the foods positive effects. Make sure your supplier uses only ripe noni fruit. If you dont get the results youre looking for, you may want to try a different brand. Not all companies know how to prepare noni fruit properly, so they often employ knowledgeable local harvesters. To prepare noni fruit for mass consumption, 6 to 10 pounds of noni must be used to create one pound of product. There are four basic methods of processing. The juice-only technique uses overripe noni fruit, dripping with juice, which is collected and bottled. Be aware that the label may legally read 100% Noni Juice, even if the company has added water. This method results in the most pungent-tasting type of noni fruit drink, so it is recommended that you mix it with another type of juice, like raspberry, cranberry, or orange. The puree method uses every part of the fruit except the seeds. Other liquids are added. The therapeutic effects are not quite as strong as with the juice-only method. Look for a product that contains at least 70% noni juice. Most pureed noni juice is pasteurized to kill off harmful microbes. If it is not pasteurized, the Food and Drug Administration (FDA) requires a warning label. Capsules contain many of the health benefits of noni juice, without the strong taste. The whole noni fruit is dehydrated to reduce bulk, irradiated for sanitization, then ground up and put into capsules for easy consumption. The powdered juice method allows for precise concentrations. The whole fruit is dehydrated, irradiated, and ground up. The granules are then added to a liquid that contains flavoring agents, sweeteners and thickeners. You can identify this form of noni fruit juice by pouring it into a glass and letting it sit overnight. Black, grainy particles will appear. Noni Juice Info provides comprehensive information on Noni fruit drinks, juice, capsules, preparation, benefits, and history. Noni Juice Info is affiliated with Original Content Web. Article Source: http://EzineArticles.com/?expert=Steve_Valentino http://EzineArticles.com/?How-to-Prepare-Noni-Fruit&id=71326 payday loans addresses figure withholdings for gross paycheck bad check to payday loan san antonio car loan bad credit history

By Gary Preston The past few years have seen a dramatic change in the public perception of cosmetic surgery, leading to a sixty five per cent increase in demand in 2004 alone. In fact, so popular has cosmetic surgery become that it is hard to turn on the television or open a magazine without encountering stories of lives transformed as a result of work being done. Vastly improved treatments and increased social acceptance has lead to cosmetic surgery becoming a normalised practice, as viable and realistic to the housewife as it is to the Hollywood star. None of which is surprising, considering the very real and immediate benefits cosmetic surgery can bring to the patients appearance and self-esteem. However, cosmetic surgery can still be beyond the budget of many, which is why there is a growing trend for people to travel to parts of the world where the standard of expertise and post-operation care is just as good as in the United Kingdom, but up to sixty percent cheaper. Such savings are made due to favorable exchange rates This is particularly significant when you consider that medical health insurance doesnt cover the cost of elective cosmetic surgery. So now patients are choosing to enjoy holidays to exotic destinations such as Malaysia and Thailand in addition to improving their appearance. No country is more suited to this combination than Brazil, land of sun and sea and the body beautiful, and second only to the United States in terms of the number of surgical operations performed every year. The 3500 plus members of the Brazilian Society of Plastic Surgery are renowned for their experience and expertise, which makes sense when you consider that 80% of all plastic surgery in the United Kingdom is reconstructive, whereas 80% of all plastic surgery in Brazil is cosmetic, and that cosmetic surgery magazines clutter up the shelves in newsagents the same way that computer and golf magazines do here. The level of service in the Brazilian private health sector is extremely high, not to mention all of those wonderful beaches you can strut your stuff down after youve made a full recovery! Of course, another benefit of having cosmetic surgery abroad is that it guarantees total privacy, so that you wont need to worry about friends, neighbours and work colleagues seeing you in the immediate aftermath of the operation. You can recover in a relaxed environment, choose who you want to see and have all manner of complementary therapies and additional work done while youre at it. In order to make the most of your stay in the country and feel confident youve hired a surgeon with the sufficient level of expertise to carry out the work, it is advisable to engage the services of a cosmetic surgery company who regularly deals with sending clients from the United Kingdom to Brazil, or your country of choice. This will also insure that you are given the appropriate level of follow-up care, including careful monitoring in the days immediately following surgery. Not only will this give you piece of mind, but it will save you money as the company uses contacts that have been built up in the country over a number of years. Regardless of this, it is worth understanding that all types of surgery carry a degree of risk and that surgical results differ from person to person and depend on many factors, including the patients age, medical history and health, and that results may be slightly different from those that you were expecting. As such, it is a good indication of the responsibility and professionalism of the surgeon that such things are discussed in detail before any operation takes place and you are aware of any complications or side effects that may occur, no matter how rare. Also, that the surgeon is available to discuss and treat side effects or complications as and when they arise. If such things are not immediately offered it is advisable to consider this a warning sign and start looking for a different surgeon. After all, you can take as long as you want selecting a surgeon you feel comfortable with, but you will be living with the results for the rest of your life. This article has been kindly provided by RevitaliseBrazil, a British company offering a range of cosmetic surgery procedures in Recife, Brazil – “the plastic surgery capital of the world”. Visit http://www.revitalisebrazil.co.uk for more information. Article Source: http://EzineArticles.com/?expert=Gary_Preston http://EzineArticles.com/?Cosmetic-Surgery-Abroad—Making-the-Right-Choice&id=199002 how to pay off a payday loan payday loan religious right distribution payday loans military payday company is not paying me on payday

By Scott Green Finding yourself injured can be a troubling, lonely, and confusing experience. Advice will come from several different places and it can be completely overwhelming. It will seem that you have little time or emotional strength to deal with or make sense of your rights or what to do next. It is very important to understand your rights and what type of claim to file to insure that you are properly compensated for your injuries and that the process is as quick and as painless as possible. There are 3 types of personal injury claims in which one may file; negligence, strict liability and intentional wrong. If someone injured you as a result of carelessness on their part then you may file your personal injury claim as a form of negligence on their part. If an injury is caused by the use of a defective product, then you may file a claim as strict liability. If you have an injury is a result of international behaviors of other individuals or institutions, you are able to file a personal injury lawsuit as well as criminal charges. Once you have figured out which type of claim you need to file based on your personal injury, you will need to find a lawyer. It is pertinent that you find one that specializes in personal injury law. Most personal injury lawyers offer free initial consultation to discuss your case so talk to several lawyers before hiring one to handle your case. Be advised, using a small claims court can be a viable option to using an attorney in certain personal injury cases. For minor injuries resulting in say, a car accident, it is best to deal directly with the insurance company as to avoid potentially expensive legal fees. For more serious cases, hiring a lawyer will let the insurance companies know that you are serious about the case at hand and can often help the process move along more thoroughly. No insurance company or defendant wants to deal with a lengthily lawsuit as they are paying the people on their side for their time as well. Remember, the absence of legal representation can put you in a fairly adverse position. There are several important questions that need to be asked once you have found a personal injury lawyer including: What rights do I have that need to be protected? What claim letters need to be sent; how many insurance companies must be notified? Will you do this for me? How long have you and your law firm been practicing law? When will I be charged? How much? Will I be charged a legal fee if you do not recover money for me? Who will pay my medical bills; physical therapy bills; drug bills; transportation expenses; temporary or permanent household help; lost income; property damage; and pain and suffering? Never feel apprehensive about asking questions of your lawyer. You are the one paying for him/her and he/she is there to work for you! Ashley Green – Injury Attorney at http://injury-attornies.info Article Source: http://EzineArticles.com/?expert=Scott_Green http://EzineArticles.com/?Understanding-Your-Rights-When-Injured&id=133764 hard money loans nj personal loans done online guaranteed unsecured personal loan payday cash advances

By Sergio Ferreira The statistics dont lie when they show that most of todays weddings have become a social event for the guests and a temporary convenience for the newlyweds. According to the recent evidence of social and scientific studies, an increasing number of children will experiment a family breakup two or even three times during their childhood. While some time ago divorce was considered uncommon, today has turned out to be something completely normal. Nowadays, the words till death do us part pronounced by couples joining in marriage before a priest or minister dont seem to represent the seriousness, importance and commitment they clearly state. If we want to support and improve the marriage institution that is weakening, we must prepare ourselves as spouses and parents and at the same time, help future generations prepare themselves in the same manner before accepting this enormous responsibility. We must try to offer assistance, information and guidance to those loved ones considering a separation. If we are able to avoid divorces, well all be better off, especially our children who after all, are the innocent victims. Let us be part of the solution and not part of the problem. To Find Out More, Go To: www.marriagecounsel.blogspot.com Article Source: http://EzineArticles.com/?expert=Sergio_Ferreira http://EzineArticles.com/?Marriage-Today,-Permanent-Commitment-or-Temporary-Convenience&id=338293 how much money is to much to borrow for collage loans high risk personal loans instant approval no doc hard money lenders payday loan advance with savings account

By Mike Regan Maybe not quite as dramatic as that but things definitely seem to be moving in the right direction. Job security has been the mantra for many during the last five years and, just as follows a weak property market, confidence takes time to build. IT professionals however have been using this time to expand their technical skills and to try and increase their value to existing employers. At times business survival strategies have taken precedent and the axe has fallen regardless of individual expertise, but whilst it is still quite common to see announcements of lay-offs these are not hitting the head-lines like they were over recent years. It appears that technology companies are now better placed to deliver products and services from a healthier cost base, and end-user organisations are starting to reinvest more heavily in IT business solutions. In effect the turbulence of the last few years is starting to recede and more stability and growth are appearing over the horizon. Will this lead to better times ahead for IT professionals? The outflow of technology graduates from colleges and universities has been lower in many western countries than during the 1990s, and the expanded skill set of those already in the industry is again being recognised as an asset by employers. The end result is that staff retention is moving back up the company priority ladder. The time of the employer holding the high cards is levelling off and salaries are starting to increase as companies seek to retain and attract skilled individuals. Off-shore outsourcing still remains an important aspect but the initial fears seem to be diminishing. Economies work on a supply and demand basis and in many cases the demand factor includes providing the right level of service to your customers. It may be a small world, but when you call your local insurance company to confirm theyve received your letter, it isnt much help when an agent in another continent tells you they have no way of knowing and can you check back in a couple of days. Further than that, IT managers like to have their key skilled workers close to hand as this facilitates easier communication and faster change when business needs demand it. The jury is still out on outsourcing but the verdict is yet to be determined!. Many internet-based job boards are also announcing an upsurge in IT opportunities, with some quoting the technology sector as accounting for up to 20% of postings. The growing requirements appear to cover all areas of expertise, and the outlook appears positive whether you already have the experience or whether youre an IT graduate looking to enter the profession. There also seems to be a healthy split between contract and permanent positions, and the forecasted trend towards the use of virtual resources (freelance and self-employed individuals) is becoming increasingly more visible. What does this mean for us as individuals? In many ways its justifiably difficult to move from cynicism to optimism after a long slump in the industry. The high-flying days of the 80s and 90s will feel like a distant past for many and the tighter times of recent years are still fresh for most. Job security remains a focal point, however as confidence builds, and individuals start to look outwards, the attractions of a more fluid market will start to appeal. Perhaps best placed to take initial advantage will be graduates coming into the profession, those still redundant, and others who have embarked on self-employed technology careers. By nature they will be actively looking for opportunity and as such will often be the first to get their feet in the door. Employers will still have to work hard to attract employees from other organisations as those who have ridden the turbulences in their current position may be more reluctant, initially at least, to consider new horizons. In conclusion..cautious optimism is a worn out term and often ignored but maybe its time to pay more attention to the words of the analysts. If we accept an up-beat outlook then it doesnt do any harm to at least be ready for change. Career coaches, resume writing services, outplacement organisations, and many other employment support resources recommend a similar approach to career progression, i.e. be prepared!. If you want to be positioned to react then make sure your resume is up to date, professional, and reflective of your achievements. Be aware of your skills and your value in the market and keep an open, but astute, mind to career opportunities. Gather information about potential employers before you go to interviews, formulate your strategy and how you want to market yourself, and base your approach on the fact that job or contract negotiations should be a two-way process. The objective is to create a scenario whereby both parties know they are investing in an agreement that will provide mutual benefit. It’s still a competitive market but we should be seeing more smiles on IT Professionals faces. Michael Regan is the Customer Services Director for ITZoom: Email for IT Professionals. For further information about ITZoom please visit http://www.itzoom.com Article Source: http://EzineArticles.com/?expert=Mike_Regan http://EzineArticles.com/?Is-the-IT-Job-Market-Rising-Like-the-Proverbial-Phoenix-from-the-Ashes?&id=55524 can you file payday auto title loans for bankruptcy [payday loan borrow money private lender guarenteeted approvial payday loans

By Ricardo Silva Plastic surgery is almost always an elective surgery unless there is an underlying medical reason. As such, your medical insurance is probably not going to cover it, which means you must. Coming Up with Mulla for Your Plastic Surgery Unless you can make some unique argument to your health insurance company, it is going to refuse any claim you submit related to plastic surgery. If you read the tiny boilerplate language in your health insurance policy, and it is tiny, you will find it only pays for medically necessary surgery. The terminology differs by policy, but the basic idea is you have to have a note from a doctor indicating the surgery is pivotal for your overall health. Feeling better about your appearance is not a medically necessary basis! Like most medical procedures, plastic surgery is not cheap. Simple botox injections can run a couple of hundred bucks, but most significant procedures are going to run a couple thousand dollars at a minimum. Simply put, you need to give some thought regarding paying for the procedures. The simplest way to handle the cost of paying for plastic surgery is to save up some money and pay in cash. Your surgeon will love you because cash is king, even in plastic surgery. Alternatively, you can also break out a credit card with a high limit and charge it. Ah, plastic paying for plastic surgery. Surely there is some metaphysical message there! In a capitalist economy, there is always a company looking for opportunities. In the world of plastic surgery, more than a few companies offer financing for your procedure. The financing is in the form of an unsecured loan. These lenders will finance all or part of the cost of the procedure, but you should pay close attention to the fine print. Interest rates can be similar to credit cards, which means you end up paying a lot more in the long term. Some physicians accept this form of payment while others do not because of limits put on the payment amount by the companies. Essentially, the companies demand the doctor take less than the normal fee, much as health insurance companies do with most medical professionals. Physicians hate these caps and some simply will not put up with it. Point being, make sure the surgeon in question accepts this form of payment before going through the application process. For most people, the best option for paying for plastic surgery is the old savings account. Since Americans are infamously bad savers, you may want to check out the other options available. Ricardo de Silva is with PlasticSurgeonPractices.com a directory of plastic surgeons. Article Source: http://EzineArticles.com/?expert=Ricardo_Silva http://EzineArticles.com/?Coming-Up-with-Mulla-for-Your-Plastic-Surgery&id=183661 instant loans online online auto loans easy personal loans georgia no fax no teletrak no employment no dp bureau cash advance

By Daniel Wadleigh While there is a large shifting going on from “image enhancing” ads to “direct response” ads, there is still plenty to be said for the former and for the combination of both approaches. Consider this: 1 + 1 = 3 Now that’s bang for the buck! This assumes that if you monitored results over time for image ads, and did a separate promotion with direct response ads, and then totaled them up, you would get a result of 1 + 1 = 2. But if you coordinate both ads at the same time, the result will be a lot more than 2. Remember the principles: People remember 10% of what they see. People remember 20% of what they hear. People remember 60% of what they see and hear. Image enhancing ads try to generate the warm fuzzies about the results of using your product or service. It’s emotional responses that have the best retention value, and the highest impact. Direct response ads try to activate a response, now! A combination of both elements generates more responses. Combining the Effects A study appearing in “Sales and Marketing Management” magazine announced that “research consistently demonstrates” that: Direct mail = 1% return of sales Telemarketing = 4% return of sales (commercial calls) Combo = 12% return of sales The principle has to do with both name recognition and the warm fuzzies. As a rule, it is natural for people to try and “categorize” every piece of exposure, as soon as possible. We judge anyone that we meet, or hear about, or get a call from, as either: 1) useful to us 2) neutral 3) risky to us You’ve got to stay out of “Zone #3.” When there is a mail piece received before an ad or phone call, or, vice versa: when there is a media ad before a mail piece or phone call, it at least moves the categorizing up the scale by one, or even two. Saying to oneself, “Oh yeah, I’ve heard about this,” gives them the opportunity to categorize it as “touchable”, and also says, “This looks more credible because they have bothered to spend more money and they look more professional.” This is the reason an existing customer base is known as a “warm” market – they’re definitely out of that Zone #3. A “hot” lead is one who is predisposed for hearing about the benefits (results) of your product or service. A warm lead is one who is open to hearing about the benefits, and trusts your opinion and integrity because of some common affiliation. Additionally, you can then say, “Did you see our ad in the __________” It adds credibility to you and your product/service. The image ad can plant the emotional seeds (remembering that emotion inspires, logic justifies) and the direct response ad can cause them to respond. Look at the perfume ads at Christmas time. They tie in the image of sensual attraction, rebellion, irresistibility, or whatever image they believe would be desirable for their market to respond to. The ads both cause an emotional response and confirm (logic) the relationship between the feeling and the product that delivers the desired result. You can try to sponsor a TV or radio feature like the weather, traffic report, or whatever relates to your products’ positive results. The goal is always to deliver the positive results of doing business with you. Example: “The daily traffic report is brought to you by Jones Auto Services, where keeping your car dependably running is our only business.” Now they are softened for your direct response ad. I like the Kinko’s ads that deliver, “We’re your branch office away from the office.” This gives out the warm fuzzies identification, especially after they delivered the goods on time that saved some poor soul’s butt, and made him look good in the process, as being smart enough to have the resourcefulness to get the job done. This is a great ad about the “positive benefits” of their product/service. Daniel Wadleigh is a nationally published marketing consultant and has programs for start-up and existing businesses including effective web sites, e-mail/database, other non-internet ways to drive them to your website, and low cost ways to get more new customers. Go to: http://www.more-new-customers.com to get free copy of “Marketing to Men vs. Women- the 8 different responses” and a Free copy of “Market Research- 7 Questions to Ask to Start-up and 7 to Ask to Improve Any Business.” Article Source: http://EzineArticles.com/?expert=Daniel_Wadleigh http://EzineArticles.com/?Integrated-Marketing&id=140595 ace payday loan payday loans olympia christmas instant no fax payday loan fast cash pole dance